One of the most popular lure brands of the past decade is without doubt the Scandinavian brand Savage Gear. The big man behind Savage Gear is Mads Grossel, an extremely talented predator angler and product designer from Denmark. Thanks in part to his enthusiasm, Savage Gear has become one of the most popular and innovative angling brands in the world. Savage Gear has won many awards around the world for its highly realistic lures. In recent years, every so often a lure is released that amazes the fishing world. The catches on Savage Gear lures are unprecedented.
The lures of Savage Gear are particularly popular; every angler in Europe is familiar with Savage Gear and undoubtedly has a few baits in his tackle box. When Savage Gear introduced the Line Thru lure to the market, a lot of things changed in lure fishing. This clever system ensures better hook-up rates and fewer lost fish, as well as keeping the beautiful and expensive lures in one piece for longer because they don't end up in the mouth between sharp teeth. By using the latest 4D techniques, the lures are extremely realistic. Not bad when you can literally make a copy of a baitfish. The action of the lures are sublime; the realistic movements of the Savage Gear lures will eventually win over any predator.
Savage Gear lures are often big, very big! Whereas lure fishermen were used to fishing with relatively small lures, Savage Gear has really changed this. Savage Gear is not afraid to introduce really big lures, because they know that this is sometimes necessary to entice the biggest predatory fish. This has resulted in lures up to 50cm long! The Savage Gear Finezze series is actually a counterpart to these unwieldy lures. Finezze is aimed at subtle fishing, particularly for perch and zander. Think of very light rods/dropshot rods, small lures and light lead heads. Savage Gear is also very popular among street fishermen.