Shakespeare is probably one of the oldest fishing brands still active today. This popular brand was founded in 1897 in the United States. To have been active in the fast-paced world of angling for so long, you have to deliver quality all the time, and that is exactly what Shakespeare does. There are few anglers out there who have never fished with a Shakespeare product. For many anglers, a Shakespeare rod was the first real rod they ever owned. Shakespeare is affordable, which makes the brand attractive for beginners. This doesn't mean that Shakespeare isn't interesting for advanced anglers; even true specialists choose for the affordable Shakespeare quality.
The range of Shakespeare products is very wide. For almost all fishing styles, you will find the right tackle in the Shakespeare range. Shakespeare makes quality fishing possible for the novice through to the fanatic professional. Shakespeare is active in freshwater fishing and has a huge offer for the recreational angler. Think of everything a beginner angler needs, from fishing rod to reel and from landing net to rod rest. The more luxurious Shakespeare articles, for example the reels, are very popular with advanced anglers. Shakespeare is a big name in saltwater too, sea anglers can appreciate this range. Products like the solid and saltwater resistant mills and wading suits, but also the smaller tackle like for instance the famous pilkers and the paternosters of high quality.
The most famous rod from Shakespeare is without doubt the Ugly Stik. The Ugly Stik has been on the market since 1976 and the rod keeps on being improved to the point where you think it can't get any better. The Ugly Stik rod is acclaimed worldwide. There are many high quality rods available today but when the Ugly Stik was introduced it was a different story. The Ugly Stik immediately showed anglers that it was possible to fish with a real quality rod at a low price. Now, many years later, the Ugly Stik has continued to improve and is still one of the best rods on the market.