The Hooligan Roach is a super cool pike softbait designed by Ola Rasmusson, the man behind Ola Lures. It has a wide profile and a perfect calm and natural rocking motion that has proven to be extremely effective for big pike. The large paddle creates a unique motion throughout the bait all the way to the nose, which sends out huge vibrations in the water. Combined with the wide profile, it is very easy for the pike to see it from a far distance!