Scandinavian quality, that is what Abu Garcia stands for. Abu Garcia was founded in Sweden in 1921 and has been around for many years. Originally, the company was engaged in the production of pocket watches and taxi meters. After the Second World War, Abu Garcia started to make fishing tackle. The experience in manufacturing small parts like those in watches helped Abu Garcia enormously and gave the company a big lead in this market. From that moment on Abu Garcia started making reels – something they are still well-known for being one of the best brands for. Abu Garcia still develops ingenious models every year, which are received with open arms by fanatical fishermen.
Abu Garcia has become truly immortalized with the production of strong and modern reels for fishing for predatory fish. There is no brand in this area that has acquired a stronger market position than Abu Garcia. For fishing with jerkbaits and other heavy lures for pike, Abu Garcia has an enormous range of reels. There is an ideal model for every angler. You have a choice of real workhorses that are made to do heavy work, but there are also models that are designed for throwing very light lures. Abu Garcia is strong in both multiplier reels and spinning reels. Of course, Abu Garcia does not only make reels. Today the Abu Garcia range has grown to a very complete assortment with which you can equip an angler almost completely without having to use another brand. The baitcasting rods/baitcaster rods from Abu Garcia are especially popular and can of course be combined very well with the reels from the Swedish brand.
In recent years Abu has introduced a number of very popular and affordable reels under the name Abu Garcia Max. The Abu Garcia Black Max and the Pro Max are popular and have a very good price-quality ratio. For little money you can fish with these models with a real Abu Garcia reel and you can build on the Scandinavian quality. Abu Garcia is not just for the real specialist, every angler can get acquainted with the quality of the Abu reel.