Lowrance is part of Navico, founded in 1957, and is one of the world's leading manufacturers of maritime electronics. Besides Lowrance, the brands Simrad and B&G are also managed under the umbrella of Navico. Lowrance is sold in more than 100 countries and is known for its performance, innovation and quality at an affordable price. The biggest goal of Lowrance is to help you catch more fish.
The most exciting thing for an angler is to be able to see below the surface of the water. The depth sounder and fishfinder are technical sonar devices that allow you to see the underwater world. A depth sounder is a technical device that measures the distance to obstacles by emitting and receiving sound waves. In this way the depth of the water can be determined, but fish or schools of fish can also be identified. A depth sounder and fishfinder are basically the same thing. Depth gauges are used by the shipping industry, for example, which has no interest in advanced techniques for finding fish or displaying the bottom in high resolution. Lowrance specialises in the development and manufacture of depth gauges that are specifically designed to find fish.
Lowrance offers a wide range of fishfinders or depth meters. One of the most popular series is the Lowrance Hook series. Designed for anglers looking for an affordable, easy-to-use fishfinder, chartplotter or combo unit, the HOOK models provide a complete picture of the fish location, water structure, bottom composition and depth on a high-resolution colour screen with LED backlight. In addition to the optional global map upgrade including Navionics + and Jeppesen C-MAP MAX-N maps, the HOOK series also offers the ability to create custom Insight Genesis maps based on the devices' sonar memory data. HOOK models are available in a variety of screen sizes and features. From CHIRP sonar with downscan images to TrackBack sonar history rewind and built-in GPS. The HOOK series meets the needs of all fishermen. This model is especially popular for applications in bellyboats, kayaks and other small craft.