The name Svartzonker comes from Claes 'Svartzonker' Claesson. An excellent predator fisherman and renowned lure designer, who has been working with Abu Garcia since 2012. Besides lures, he also works on the development of rods, reels and reels. Stubbornness, curiosity and a bold vision to develop the perfect bait, led to the best-selling and most successful lure products such as the McTail and McRubber. All designs, innovative systems and fantastic rods are made with the desire to function and perform on the water. At Svartzonker they strive to make the time we spend in nature the best possible experience. More love, understanding and patience create the opportunity for growth and success. Svartzonker is committed to providing you with the best lures from one of the best lure designers in the world.
Claes Claesson's passion has carried him through life, enjoying countless days on the water, travelling the world and fishing with everyone he met along the way. In his career, he has observed an infinite number of lure categories, designs and colours that have made his style one of the most popular brands in Europe. If you want to catch really big pike, you can't avoid Svartzonker shads and crankbaits. The Svartzonker series by Abu Garcia is known for its catching power, especially for pike. The anglers of the Svartzonker team understand their trade and deliver great catching lures like the Svartzonker Mcjerk and the Svartzonker Mcsnack.